Best 5 Social media management tools
Social media is a powerful tool for growing your business, driving traffic to your website, and keeping your
followers in the loop. Social management platforms will help you manage
multiple social profiles in one place, schedule posts in advance, run contests,
track analytics across platforms, and the list goes on. There are three major
features that a good social media management tool should always have. These are
publishing and RSS integration, social engagement, and great analytics
reporting. Here are some of the very best social media management tools out there.
1. Sprout
Social: Sprout Social is a complete social media management tool for Twitter,
Facebook, Instagram, LinkedIn, and Pinterest. It includes the full gamut of
scheduling tools, including the ability to post to multiple networks at once.
You can stick to your own schedule or have Sprout Queue automatically schedule
posts at the best time for you. One notable publishing feature is the ability
to tag updates so that you can easily recall them later for analytics purposes.
This allows you to tag and track entire campaigns, post types, subject matters,
and any other content you may be trialing.
2. Hootsuite: Hootsuite aims to provide an all-in-one platform for social media management across multiple sites. As expected, there's an option to search and filter through existing social media, in order to find brand mentions, insights, and demographic information. This offers 2 plans Hootsuite free plan and Hootsuite premium plans. Additionally, with any of Hootsuite's plans, you have the option to schedule posts from multiple profiles across multiple social media sites. This allows you to ensure any marketing campaigns are properly timed and targeted when and where you need them to be. This is especially when posts can be tagged to ensure you store them in the right place for use at the right time.
3. Iconosquare:
Few services offer such deep management of Instagram accounts as Iconosquare.
Aimed entirely at those with Instagram business accounts and Facebook Pages,
Iconosquare helps you, monitor, publish, and analyze visual content on the
social web. The service uses a modern, responsive dashboard that feels like it
has been designed with the Instagram generation in mind. Navigation is simple
using the pop-out menu to the left of the screen, with clean white backgrounds,
bold typography, and sparing use of eye-catching colors. Iconosquare is able to
schedule content in advance for both Instagram and Facebook. This includes a single image and video posts for Facebook, plus Instagram carousels and Story
updates too.
4. Buffer: Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive
meaningful engagement and results on social media. We have a suite of products
for publishing, engagement, analytics, and team collaboration. Our products are
carefully considered and highly refined in order to help social media marketers
and teams work more efficiently and effectively. Buffer has basic
publishing features, such as scheduling and adding posts to a queue. However,
it’s not made for evergreen posts. In other words, it will not let you upload
hundreds of posts and then recycle them. It also can’t publish them on your
social media until you tell it to stop. It does have the RSS feed that helps
you publish posts from blogs.
5. TweetDeck:
If Twitter is the bread and butter of your social media strategy, then
TweetDeck is likely the best social management platform for you! TweetDeck will
allow Twitter birds to use custom timelines, create and manage Twitter lists
and searches, and add team accounts. It is also free for Twitter users! While
TweetDeck may not be the all-in-one platform you’re searching for, it is the
perfect tool for social marketers managing multiple Twitter accounts where
these live conversations are critical for business success.
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Conclusion
Social media management tools come in all shapes and sizes, and what suits you best depends on your and social media goals needs. All these social media management tools are good options but a choice among these is purely based on personal preferences.